Organizational Transformation: the people to see it through
The unfortunate reality is that most organizations priorities skills over character when hiring people to see through their vision when really an equal balance of both is necessary.
A sales person with the skillset to sell any product to any person may be able to convert leads, but will never create a solid foundation for sustainable growth and scalability.
You need brand ambassadors, people who embody the brand story and customer-centric mindset with enough hunger and pride to express it authentically.
Cultivating this customer-centric mindset occurs from the top down and is preserved as you evolve with change management.
Ownly designs the ideal team structure required to deliver the customer-centric brand commercializing strategy. We identify the skills, define roles, responsibilities and character traits to draft job descriptions. We then evaluate the current organizational structure and the team members, primarily through interviews, to pinpoint gaps to fulfill the design’s requirements.
When Ownly’s with you from the start, we are best positioned to find the people who will deliver the brand and business objectives combined.
One word: Synergy. The synergy of an A-team within a A+ organizational structure is immediately felt. Suddenly, there is no room for interpretation and fear and lots of room for creativity and production. Organizational performance is drastically improved because people are in alignment with themselves within the customer-centric culture and brand story, each contributing their best value towards it with profound intention.
When people have a sense of belonging that they identify with, their instinct is to share that energy with others (your clients!) – the brand commercializing strategy comes to life.